Author Archives: smleto

For any job, hobby, or just life in general, goal setting is important. Goal setting helps you, your business, or your skills stay in a continuous motion of growing and improving. When it comes to a businesses social media appearance, goal setting is crucial. Why? Goal setting holds you accountable! In social media, this notContinue reading “Goal Setting”

Instagram is a great place to develop your brand visually. It is important to understand what kind of creative content your followers, consumers, and target audience are drawn to as this increases customer engagement with your brand. Think of Instagram like the visual representation of your business or brands voice. Pretty important right? Here aContinue reading “Best Practices: Instagram”

Hi there, Here is a little tip for you and your business today, choose the RIGHT social network. However, thats not as easy and straight forward as it may seem. In order to keep up with best social media practices for your business it is important to first know what social platforms are most appealContinue reading “Choosing Social Networks”

The success of a businesses social media is dependent on the engagement of consumers. There are many different factors that determine the level of engagement social media accounts can deliver to a business. There are also many different forms of social media engagement. Lets discuss a few. First, it is important to understand what causesContinue reading “Asking Questions”

Hey there! Welcome to a little strategy session with The Strategist. What does strategy mean in term of your business? It is important to master best practices for your social media but that first means mastering a strategy that works for YOUR brand. While this may seem overwhelming at first, strategy can be built aroundContinue reading “Best Practice Strategy”

Lets first start this off by saying there are so many rules to so many things that this list may seem annoying and over kill. We agree. There truly are not many rules to social media. Instead, its all about creating an environement that your brands voice can be understood and your consumers can feelContinue reading “The Do’s and Don’ts of Social Media”

Before breaking down individual best practice topics, lets first highlight some of the basic. At the Strategist we believe no best practice tip is too small not to share. Know you audience Set measurable goals Focus on building customer relationships Define your brands voice Quality post over quantity User generated content is your friend Cross-channelContinue reading “Best Practice Basics”

In the fiercely competitive world of marketing, direct and digital is taking the lead. This means social media is your businesses new best friend, if it isn’t already. However, this doesn’t mean willy nilly is the approach to take with social media marketing. There are best practices for social media that can quickly set yourContinue reading “What is Social Media Best Practice?”

Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.