Instagram is a great place to develop your brand visually. It is important to understand what kind of creative content your followers, consumers, and target audience are drawn to as this increases customer engagement with your brand.
Think of Instagram like the visual representation of your business or brands voice. Pretty important right? Here a few Instagram specific tips to help you out:
- Giveaways. Do them right and this will jumpstart your engagement and overall brand awareness.
- Captions. Keep the short and sweet, but don’t forget the hashtags. Oh, and bonus points for asking a question in the caption. This will intrigue your audience. Use less than 10 carefully chosen words to hit the sweet spot.
- Data. The data never lies. Looking back on previous post analytics can be super helpful in determining what your consumers like to see and what you can do better! Always improve.
- Timing is everything. Once you know your target audience, you know when their most active on Instagram. Instagram analytics also shares this information with you. Use it and stick to it.
- Quality over quantity. Be consistent but intentional.
Best of Luck,
The Strategist
THE STRATEGIST 