Lets first start this off by saying there are so many rules to so many things that this list may seem annoying and over kill. We agree. There truly are not many rules to social media. Instead, its all about creating an environement that your brands voice can be understood and your consumers can feel seen and heard. There are few things that break the “rules” of social media, as most social netorks are platforms for creativity and communication which have liimiting boundries.
However, when it comes to consumer engagement and social media best practices there are a few “do’s and don’ts” that can be viewed more as guidelines rather than restricting rules.
The Do’s
- Actively engage with your consumers.
- Post frequently and consistently
- Respond to customer concerns and questions timely, professionally, and authentically
- Use hashtags to reach potential consumers and grow business
- Utilize social networks analytical and business insights to track growth
- Always include a call to action
- LEARN EVERYTHING YOU CAN ABOUT YOUT CONSUMERS
Then Don’ts
- Do not spam your consumers
- Do not post things that are not relative just for the sake of posting
- Do not silence consumers concerns on social media
- Do not abuse hashtags
THE STRATEGIST 